CPA benchmarks vary by industry and channel, but the average CPA for pay per click (PPC) search (across industries) is $59.18 while display (across industries) is just slightly higher atR$60.76.

A favorable CPA implies that an advertising effort is doing its job. Clients may not be experts in digital marketing, but they are in their bottom line. A low CPA speaks a language everyone understands: marketing success and profitability.

The year was 1896 when a British man named Alfred Collier patented the modern structure of this board game. It is thought that he came to know about different board games similar to Ludo played in India for centuries.