Created by Samara Morgan, the cursed video is stored on an blank video cassette tape. Upon viewing, the viewer is contacted by Samara via a telephone, mobile phone or an answering machine, and have seven days to copy the video and pass it on for someone else to view and continue the curse.

The Ring is one of the best 2000s horror movies because of Samara, a well-crafted villain who is unforgettable because of her creepy nature and long black hair. She will forever be associated with the moment when she comes out of the TV near the end of the movie.