Players were given notice in advance, and VIP Memberships were refunded. The official reason Mattel gave for the closure of the site was "BarbieGirls is closing as the Barbie brand is exploring new opportunities where girls can experience the best of Barbie.

To access the old Barbie website, go to http://origin.barbie/activities/fun_games/#princess-fairy. Some links work and go to their old places, while others, such as the Fashionista Photo Shoot Game go to this page http://barbie/fashionistas/#/PhotoShoot/ on the new site.