888 holdings owns and operates several globally renowned sports betting and gaming brands, including William Hill, 888casino, 🫦 888sport, 888poker and Mr Green.

Business 🫦 operations are led from its headquarters in London. The company was previously listed on the London Stock Exchange until it 🫦 was acquired by Caesars Entertainment in April 2024. In July 2024, William Hill was subsequently acquired by 888 Holdings for 🫦 2.2 billion.